Tokopedia iOS App
App information
- Category: iOS Native App
- Company: Tokopedia
App Description
Tokopedia is an online-based application that uses e-commerce principles in serving its users. Tokopedia makes it easy for users to buy the desired items online.
The Journey
TopAds
As I began my journey in Tokopedia, I played a key role in developing TopAds, the innovative ads platform for Tokopedia. Among the many exciting projects I contributed to was the creation of AutoBid, a cutting-edge feature that has revolutionized the way manual ads are managed. With AutoBid, our system takes charge of bid and budget management, while enabling sellers to focus on selecting their desired products for promotion and setting their group budgets. By leveraging this game-changing tool, TopAds has become an indispensable resource for businesses seeking to optimize their ad campaigns and drive greater success.
Another notable project I undertook was the Split Bid Project, a game-changing initiative that has provided TopAds users with unparalleled flexibility and control over their advertising campaigns. With Split Bid, sellers can now split their bids between search and browse product ads, empowering them to set bids according to their preferences and objectives. Building on this success, we are currently working on the next phase of this project, which involves splitting the browse bid by goal type. This groundbreaking enhancement will give sellers even greater ability to focus their ad spend on their desired goals and drive maximum results. By spearheading initiatives like Split Bid, I have helped to position TopAds as a leading-edge platform that delivers tangible results and empowers businesses to achieve their advertising objectives.
Affiliate
I am proud to have played a central role in the creation of Affiliate, a groundbreaking initiative that has revolutionized the way we drive quality traffic to Tokopedia at low cost. Since its launch, over 175,000 affiliates have signed up on the platform, generating an impressive 1.3 million sessions and 35,000+ additional weekly orders. The platform has been designed for maximum scalability and is easily extendable to other businesses in the GOT ecosystem.
Affiliate as a service currently supports the Traffic & Order Attribution for Tokopedia Marketplace pages. However, given that affiliate marketing is a versatile tool that can be leveraged by any business to promote their links via affiliates and provide commission for the same, we see several opportunities to further enhance our affiliate design to accommodate these cases in the future. Amongst the features currently available in the Affiliate system, we are constantly working to improve and streamline the platform to facilitate easier external party integration.
I am proud to share that my contributions to Affiliat were recognized with the "Most Innovative" award at the prestigious Tokopedia Technology Ideal Awards. By pushing the boundaries of what's possible with affiliate marketing, I have helped position Tokopedia as a leading-edge e-commerce platform that delivers value and results to businesses of all sizes.
Play & Feed - Content Marketing Platform
I am thrilled to be working on the exciting new Play & Feed feature for Tokopedia, which is revolutionizing the way users engage with our platform. As part of this project, I have been assigned to Play & Feed, where I am responsible for creating an immersive entertainment experience that allows users to enjoy a wide range of shows, including live shopping, sports, cooking, and creativity.
Through Tokopedia Play, users can access a variety of captivating videos showcasing live shopping events, cooking shows, creative endeavors, and sports that are broadcast live or rebroadcast. Users can also purchase products directly from Tokopedia Play, making it a one-stop-shop for all their entertainment and shopping needs.
In addition, I am also working on the Feed feature, which allows sellers to share interesting content with their followers and other Tokopedia users. This latest Feed display will appear on Follower feeds and Toppers store pages, providing visitors to your store (only on Android) with a rich and engaging experience.
As part of this initiative, I have been involved in a variety of projects, including the unified play and feed project, beautification project, HLS exploration and implementation for video, and managing tasks for my team. By leveraging my skills and expertise, I am confident that we will deliver a cutting-edge experience that drives greater engagement, retention, and revenue for Tokopedia.
The Process
My Roles
As an iOS Developer at Tokopedia, my role involves developing and maintaining the company's iOS applications. Under the guidance of experienced developers, I am responsible for writing clean and efficient code, collaborating with other team members to design, implement, and test new features, and ensuring the overall quality of the app.
To be successful in this role, I need to have a strong foundation in iOS development, including knowledge of Swift programming languages, as well as experience with Xcode, Git, and other common iOS development tools. I also need to be able to work collaboratively in a team environment, communicate effectively with other team members, and manage my own time and priorities effectively.
In addition to technical skills, I am passionate about developing innovative and user-friendly apps that help people shop online more easily. I enjoy thinking creatively about new features and functionalities that can improve the user experience, while also staying up-to-date with the latest trends and best practices in mobile app development.
At Tokopedia, I appreciate the supportive and inclusive work environment where everyone can learn and grow. As an iOS Developer, I have the opportunity to work with a team of talented developers, learn new skills, and contribute to the development of a world-class e-commerce platform.
As Part of Community
In addition to my role as an iOS Developer at Tokopedia, I am also passionate about giving back to the developer community. I have participated in several workshops as a mentor, sharing my knowledge and experience with aspiring developers and helping them develop their skills. I have also created an open source library on Github that other developers can use in their own projects. By making this library available to the public, I hope to contribute to the development of the wider developer community and help other developers solve common problems more easily.
Furthermore, I have published several articles on Medium about my experiences as an iOS developer and the latest trends in mobile app development. By sharing my insights and knowledge with others, I hope to help other developers learn and grow, and to contribute to the broader community of developers working to create innovative and user-friendly apps.
Through these activities, I hope to contribute to the development of the wider developer community and to help other developers develop their skills and create great apps. At Tokopedia, I appreciate the company's support for these kinds of initiatives and am proud to be part of a team that values giving back to the community.
Tools and Technology
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UIKit
UIKit is used to create the user interfaces. I chose UIKit because most of my teammates more familiar and comfortable using UIKit.
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Texture
Texture is an iOS framework built on top of UIKit that keeps even the most complex user interfaces smooth and responsive.
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The Composable Architecture
The Composable Architecture (TCA, for short) is a library for building applications in a consistent and understandable way, with composition, testing, and ergonomics in mind. It can be used in SwiftUI, UIKit, and more, and on any Apple platform (iOS, macOS, tvOS, and watchOS).
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RxSwift
Rx is a generic abstraction of computation expressed through Observable interface, which lets you broadcast and subscribe to values and other events from an Observable stream.
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Bazel
Bazel is an open-source build and test tool similar to Make, Maven, and Gradle. It uses a human-readable, high-level build language.
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GitHub
GitHub is used for version control and collaborate with my teammates.